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Reaching new heights in the tire industry through relentless pursuit
SPORT MASTER
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SPORT MASTER C/S
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New Arrivals
Reaching new heights in the tire industry through relentless pursuit
Six International Strategies
Reaching new heights in the tire industry through relentless pursuit
Internationalization of R&D
By converging global talents, Linglong Tire is committed to making intelligent innovations through technological advancements. Establishing R&D institutions in Zhaoyuan, Yantai, Jinan, Beijing, Shanghai, Hefei, Germany, and the United States, building a "Three Countries, Eight Locations" global open R&D innovation system. With a national industrial design center, nationally accredited enterprise technology center, and nationally accredited laboratory, Linglong Tire has established a comprehensive global research and development framework. To date, the Company has been granted over 1,500 patents, placing it at the forefront of China's tire industry in patent ownership.
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Internationalization of Talents
While building diverse teams across multiple locations including Shanghai, Beijing, Yantai, as well as in North America, Europe, and Southeast Asia, Linglong Tire is dedicated to recruiting top-tier talent with international awareness and world-class expertise, facilitating the integration of intellectual resources and optimizing workforce deployment. It has established the post-doctoral and academic workstations and improved the working environment for staff by upgrading hardware and software facilities. As a global company, Linglong Tire values and respects cultural diversity across different countries, advocating open communication among employees from diverse backgrounds, prioritizing people and cultivating a first-class international team.
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Internationalization of Production
"7+5" Strategic Global Layout Linglong Tire firmly advances the "7+5" global strategy layout (7 production bases in China, 5 production bases outside China). Currently, the Company has five production bases in China: Zhaoyuan, Dezhou, Liuzhou, Jingmen, and Changchun. Preliminary planning is underway for Shaanxi and Anhui Linglong. It owns two overseas production bases in Thailand and Serbia, with the Brazil factory currently in preliminary planning. The Company will continue to explore factory locations globally, fully utilizing global resources to expand the global tire market.
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Internationalization of Marketing
The Company continues to improve product quality and technical content. With excellent products and services, it provides OE services for over 200 production bases of more than 70 global automakers. It has achieved OE fitments for key global vehicle series including Chinese, German, European, American, and Japanese brands. Cumulative OE tires exceed 300 million, ranking No. 1 in China's tire OE market for many consecutive years.
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Internationalization of Brand
The Company expands Linglong Tire's domestic and international influence through various sponsorship activities. It has participated in over 100 sports sponsorships globally, including becoming the Global Partner of Real Madrid, Chelsea, and the Chicago Bulls. It established the Atlas Tire Drift Team and Linglong Tire Drift Team, participating in global events like D1 and FDJ, activating the brand through sports marketing.
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Internationalization of Cooperation
The Company aggregates global advantage resources and works with high-quality global partners to jointly build a high-end value chain. In fields such as procurement, finance, sponsorship cooperation, and media, it establishes good cooperative relationships with renowned global enterprises, creating a high-end global supply platform with Linglong characteristics that is high-quality, efficient, and reputable. This enhances the Company's comprehensive strength and creates new opportunities for Linglong Tire's development worldwide.
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China's NO.1 seller of tires for passenger car vehicles The World's NO.1 seller of OE tires for new energy vehicles.
About LINGLONG
China's NO.1 seller of tires for passenger car vehicles
The World's NO.1 seller of OE tires for new energy vehicles.
Since its establishment in 1975，Shandong Linglong Tyre Co., Ltd,driven by its corporate spirit of "Solidarity, Hard-working, Striving for first-class enterprise" has, over the course of five decades of unwavering progress, evolved into a green and low-carb
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