February 1, 2018 (Yantai, China )---The signing ceremony between JUVENTUS Football Club S.p.A. (hereinafter referred to as“Juventus”) and Linglong Tire (hereinafter referred to as“Linglong”) was successfully in Zhaoyuan, headquarter of Linglong. The leaders of both parties and related media attended this ceremony and witnessed this great moment together. Mr. Wang Feng, chairman of Linglong Tire, declared that Linglong Tire became Juventus Official Partner and started its cooperation with Juventus from this season.
As one of the most famous and professional football clubs both in Italy and internationally, Juventus’s underlying purpose is to provide supporters with the highest level of enjoyment possible by continuing a winning tradition that has been established during a glorious history spanning over 100 years. The club has many world-class football stars and a solid fan base and brand appeal across the world.
As a global top 20 tire enterprise, Linglong Tire’s products are sold to over 180 countries and regions and chosen by nearly 60 OEMs. In recent years, Linglong has been laying emphasis on sports sponsorship and effectively improves its brand awareness through sponsoring VfL Wolfsburg and entering European Football Leagues, so as to realize its globalization target. This cooperation could not only help Juventus win more support from Chinese people, but more importantly, help Linglong win worldwide recognition.
Mr. Wang Feng, chairman of Linglong Tire, said at the ceremony that it was a great honor to be part of Juventus family, which demonstrated Linglong’s passion for football and determination to expand its global markets. He firmly believed that the cooperation between both parties would bring an exciting and inspiring experience to football fans and customers.
Mr. Giorgio Ricci, representative of Juventus, expressed that it was a pleasure to cooperate with Linglong Tire and it was worth looking forward to the excellent performance of both parties in the near future. They were very proud to have a new and strong partner like Linglong Tire because both parties had shared spirit in leadership.
Based on the cooperation agreement, Linglong has many rights such as perimeter advertising during Juventus home games of Italian League and Italian Cup. Linglong will increase its brand recognition along with Juventus’s popularity worldwide.