On July 30, the launch ceremony of Road Show (Beijing) on China’s Participation in Expo 2020 Dubai was successfully held in Beijing, and nearly 200 people attended the ceremony including relevant leaders, enterprises, media representatives. At this launch ceremony, Linglong Tire, a well-known Chinese tire manufacturer, was officially awarded to become a senior sponsor of China Pavilion of the Expo 2020 Dubai, which means that Linglong will participate in the Expo activities and exhibitions, together with the China Pavilion, to show the innovative development and the connotation and demeanor of Chinese enterprises to the world.
Expo 2020 Dubai, which will be held from October 20, 2020 to April 10, 2021, is expected to attract 25 million visitors with 70 percent of them from countries outside the United Arab Emirates. China Pavilion is named “Huaxia Light”, implying hope and light.
As the world's highest level exhibition event, the World Expo is very strict in selection of sponsors and exhibition enterprises, and only enterprises with leading positions and national feelings in the industry can be qualified as sponsors. In recent years, Linglong Tire has set a leading position in the domestic tire industry by focusing on strategy, product, innovation and brand, aiming at building a brand with world influence.
As a senior sponsor of the China Pavilion of Expo2020 Dubai, Linglong will prepare for the expo with international business philosophy and leading technology and products, proving to the world that Chinese enterprises can occupy a place among the global high-end brands. Meanwhile, Linglong will take the advantage of the World Expo to strengthen its international cooperation and expand its communication and exchange with friends around the world.